Introducing Partner Exchange
Partner Exchange is Way’s home for experiential partnerships, designed to help brands grow experience supply, expand distribution, and unlock incremental revenue directly through brand-to-brand partnerships. Partner Exchange unlocks the ability to:- Invite existing partners to connect through the Way dashboard
- Launch public Partner Sourcing Campaigns to attract new experience partners
- Distribute experiences across aligned brands with built-in approvals and shared booking visibility.
Introducing Curation Lab
Curation Lab is Way’s data and AI-powered experience curator, designed to help brands plan, build, and execute high-impact programming faster. Powered by millions of proprietary Way data points from over 120K experiences and 2.5M+ consumers globally, Curation Lab transforms proven performance insights into brand-aligned experience concepts you can launch in just a few clicks.With Curation Lab, you can:- Instantly generate seasonally relevant, audience-specific programming tailored to your brand voice and available resources
- Activate underutilized spaces with data-informed concepts designed to drive engagement and revenue
- Forecast potential revenue and operational requirements to build a stronger internal business case
Reschedule Across Groups & Tiers
Reschedule bookings **across **resource groups and to different price tiers and automatically upcharge / refund the difference. This is critical for operations team to easily manage bookings and handling price differences.
Compounding Taxes
Many regions require taxes to be calculated on a running total instead of only the base price. For example, in California, sales tax must be applied after gratuity. We have introduced an Advanced option within the Tax configuraiton to allow you to have greater control over your tax configuration.- Drag & drop to set the calculation order
- “Applies to” controls to select which taxes/fees should compound
- Live calculation preview to verify pricing before publishing
Enhanced Experience Permissions
Before today, brand-admin permissions for experience management were all-or-nothing: any team member who could create an experience could also publish it.Today, we introduced a new permission that separates content creation from content publishing, giving admins more control and reducing operational risk.Save & Schedule Reports
- Save Reporting Views: Create and save reporting views within the Reports tab for easy repeat access.
- Automate Report Delivery: Schedule automated emails including CSV files of saved reports by setting the frequency, date, time, and recipients.
Export Waitlists
Improved Mobile Conversion
Availability Alerts
- No Availability List: View published experiences with no availability and quickly resolve them.
- Email alerts: If a published experience has no availability for 7 days, you will receive an email notification.
- Auto-unpublish: If the experience is still missing availability after 10 days, it is unpublished automatically.
Review Management
Admins now have more control over reviews displayed to guests. You can now reject or approve reviews directly from anywhere reviews appear.- Rejected reviews are hidden from the guest-facing booking script.
- The public star rating average updates automatically to reflect only approved reviews.
- Rejected reviews remain visible in your dashboard analytics for reporting and insights.
Other improvements
Other improvements
We have just released the ability to leverage the **Add to Booking **flow for all payment methods. This feature was previously only available for Credit Card but is now available for any of the payment methods we support, including PMS Integrations.
Quick Booking
We’ve overhauled one of the most critical workflows for operations: backend booking. Instead of being redirected away from their workflow, staff can now complete bookings directly in a streamlined modal overlay. This eliminates the friction that slowed down service, frustrated teams, and disrupted guest interactions.Modify Bookings
We’ve introduced a powerful new update that makes managing bookings even more flexible. Admins can now add extra participants or add-ons to an existing booking without needing to cancel and rebook. With saved customer credit cards, you can instantly process additional charges—whether it’s adding a third guest to a class, tacking on a cheese platter to a cabana reservation, or collecting a tip after the experience. All changes automatically update availability, reporting, and host commissions, and guests receive an email summary of their updated booking. This feature is currently available for future bookings paid by credit card, with support for additional payment methods coming soon.
Auctions
We’ve released Auction functionality to give partners more flexibility in how they engage guests. Auctions allow experiences and events to be offered in a bidding format—perfect for loyalty point redemptions or other exclusive campaigns. At this stage, Auctions are available via our public API only, enabling customers to design and build their own custom UI around the feature. All underlying logic—bidding, availability, reporting, commissions, and notifications—is handled by Way, ensuring a seamless experience once implemented.Approved Domains
We’ve launched Approved Domains, a new security feature that gives organizations more control over who can access their dashboards. Admins can now define which email domains are allowed when inviting team members or organization admins. This ensures that only users with approved domains can join, while still allowing hosts to be invited freely regardless of their email address. With this added layer of protection, organizations can safeguard access to sensitive data while keeping the host onboarding process flexible and seamless.Route Taxes & Fees to Hosts
We’ve enhanced our tax and fee infrastructure to support more flexible payout configurations. Admins can now choose whether tax and fee revenue is routed to the Brand or the Host for remittance.Guest Reschedule
SSO
Reporting Enhancements: New Experience Report and Improved Financial & Guest Reports
Host Document Storage
Way now supports document uploads on host profiles—making it easier for hosts to store and share Certificates of Insurance, Host-Brand Agreements, and other key compliance documents directly in the dashboard. Hosts and brand admins can both upload, view, and manage documents, streamlining a previously manual process and reinforcing trust across partnerships.Favorites
Favorite listings for quick access via the left-hand navigation to enhance operational efficiency. Admins can manage their listings effortlessly, focusing on high-priority tasks and improving overall productivity.Organization Promoters
A tool to amplify experiential programming across a brand’s portfolioOnce enabled by organization admins within the dashboard, properties will have the capability within their experience builders to send experiences to other properties within their org or their brand’s homepage dashboard. The promoting dashboard will then approve these experiences to set them live on their page. This enables brands to gain more exposure for their experiential programming across all properties, and increase bookings for properties located in the same cities.Other Improvements
- Updated the Sort Experiences modal for an improved user experience making it much easier to re-order and position experiences.